Bookmobiles were first introduced in the United States at the turn of the twentieth century to help rural communities get access to libraries. However, while the popularity of bookmobiles dwindled in the last century, some communities still appreciate the moving libraries because they provide library service in areas where it is otherwise unavailable. It is … Read more
95% of car buyers begin their search online, according to Think With Google. As a digital storefront, your dealership’s online storefront should be welcoming and enticing to online shoppers. There are many benefits to having a well-optimized website, but is it just another car site with no actual sales? Do you know the best practices … Read more
A new product or service requires a lot of time and effort to develop. Even more difficult is getting the word out to potential customers about your product or service. As long as you don’t promote your product, you’ll miss out on a lot of potential customers. Images and videos can be used to market … Read more
The impact that NextGen talent and customers will have on our industry is something I’ve been writing about for more than a decade now. At the time, my article was controversial, but it has since become more mainstream. I wrote in 2011 that many business practices were out of step with current trends. Today, I’m … Read more