A new product or service requires a lot of time and effort to develop. Even more difficult is getting the word out to potential customers about your product or service. As long as you don’t promote your product, you’ll miss out on a lot of potential customers.
Images and videos can be used to market your products, engage customers, and increase revenue. Almost six out of ten people are more likely to buy a product if it has customer-focused videos and images. How to effectively market your products or services online to avoid losing money.
Offers That Are Only Available Through Your Website
Make sure your most loyal customers get special deals on your products. To increase sales, they’ll buy the products and spread the word to their friends and family members. As an option, you can give out product samples and previews as well as invites to launch parties.
Providing free samples and soliciting feedback from existing customers is a great way to build customer loyalty. Most customers (roughly 77%) prefer brands that actively seek and welcome customer feedback. Customer engagement and brand loyalty are both boosted when you offer special deals to your most loyal customers.
Organize Contests on Social Media
To reach a broader audience and grow your business, you’ll need to do more than just advertise. Hold contests on social media. Fun-filled contests allow you to meet new customers and make sales in a friendly atmosphere.
Compared to other contest types, social media contests have a higher conversion rate of about 34%. Offer freebies to the winners of your Facebook or Instagram contests, such as products or services.
Marketing channels, including email newsletters, should be used to generate buzz. You can give away free oil changes or free tires for life if you own a car dealership. Social media users will be intrigued and more likely to interact with your posts if you make this offer available to them.
Offer Limited-Time Promotions to Get Customers Excited
When a new product or service is introduced to the market, why not offer it as a limited-time promotional deal? To do this:
- Incentivize word-of-mouth
- Double the points if you have a loyalty program.
- Offer “buy one, get one” deals to encourage customers to purchase multiple items.
- Every time someone buys your product or service, give them a coupon or voucher.
- Make your product bundle more affordable.
- Discounts should be offered.
No matter what you’re selling, make sure your customers know that the introductory offers they’re getting are only good for a limited time. Customers with limited purchasing power will feel compelled to act as a result of this.
Use Email Marketing as a Tool
Marketing products and services via email is a low-cost option. Email is a powerful marketing tool because nearly 76% of email subscribers have purchased a product or service solely because of an email marketing message. Get the word out quickly.
Get in touch with the people who have signed up to get in touch with you. You can run an email marketing campaign or send out email newsletters on a regular basis with new deals and discounts. To connect with customers and increase sales, email marketing is the best option. Email is 40 times more effective than Twitter or Facebook at acquiring new customers.