Comparison shopping is a popular pastime among the rich and famous. It’s very uncommon for people to sift through magazine ratings and online reviews before purchasing even the most basic of goods, such as coffee or toilet bowl cleaning. It’s likely, though, that you won’t take the same caution when selecting a financial expert to look after the money in your life savings.
To find out how investors choose their existing financial advisors, DFA and consulting company Advisor Impact polled 1,229 investors. These are the words of people who invested in the company:
- Most respondents (61 percent) choose their single financial advisor from a list of three or more.
- Only 22% of those polled said they have spoken to more than one financial advisor.
- Other tactics used by the remaining 7% of investors may have included tossing darts at aboard.
Reasons are important
Afterward, the poll asked respondents which of 11 potential factors influenced their choice to work with their present financial adviser. More than half of those polled (55%) said that working with comparable customers was the most important criterion when hiring a professional.
Financial professionals should follow the advice of most marketing gurus and establish themselves as experts in a certain sector by specialising. Unfortunately, a financial professional’s lack of specific understanding in this area does not prohibit them from taking advantage of the marketing spin.
Observe, for example, how many financial specialists claim to specialize in a certain demographic, such as women or couples. Just to be clear, I’ve never seen anybody advertise that they exclusively advise guys as a specialization.
It’s Important to Consider Your Investment Philosophy and Returns
The next four most significant characteristics in the study were all tied: investing philosophy and results; a wide range of investment possibilities; a feeling of shared values; and a well-known brand name.
A financial advisor’s investing strategy and performance are obviously important to investors. When it comes to investing, there’s a considerable difference between individuals who stick to a buy-and-hold approach and others who’ve built elaborate models for accurately timing different markets. Investing philosophy and results might be exaggerated or manipulated by a certain financial practitioner, so keep this in mind.
Also, does the financial advisor provide a wide range of investment choices? Choosing a mutual fund, insurance firm, annuity business, or retirement plan adviser may often be a one-stop-shop.
Values are of the Utmost Importance
Asking a lot of questions and paying careful attention to the answers can help you figure out whether you and your potential financial advisor share the same beliefs.
In addition, keep in mind that some companies spend enormous sums of money promoting themselves as skilled, caring, and trustworthy stewards of your money. Fortunately, it seems that the money was well spent.
Services in the financial sector It is common for customers to overlook the millions of dollars a business pays in penalties once regulators, such as the SEC or FINRA detect activity that is at odds with its claimed principles.
Education and Fees are Critical
It’s startling to learn about the following other elements, which customers rated as secondary in importance:
- For instance, just 30% of respondents were concerned about whether financial professionals were rewarded with commissions, fees plus commissions (fee-based), or solely fees when it came to the relevance of compensation schemes (fee-only).
- Financial professionals’ education ranked 10th on the list of concerns for just 12 percent of respondents. If a financial advisor has a master’s degree in financial planning or an undergraduate degree in history, most customers don’t appear to be concerned.
Your comparison-shopping abilities might be useful when it comes to selecting a financial advisor. Learn to go beyond marketing and analyze the financial professional’s qualifications and ethics.
Disclosures that are critical
It is not meant to give particular advice or suggestions for any person, but rather general information.
Although LPL Financial believes the information to be accurate, it can not guarantee its correctness or completeness.