3D Doritos made a reappearance towards the end of 2020, Food Business News reported.
Fans of the classic snack needed something to celebrate after a tough year.
"Doritos 3D Crunch is one of our most anticipated product introductions ever," said Rachel Ferdinando, SVP and CMO of Frito-Lay North America.
Former spokesmodel Ali Landry returned for the release, according to Today. She used Instagram to collect admirers for the #Doritos3Dchallenge she held on TikTok.
Fans were instructed to capture the snacks in their mouth "in the boldest manner imaginable"