McDonald's new item is a McFail

It might put the fast-food behemoth in a bind.
McDonald's (MCD) - Get McDonald's Corporation Report isn't recognised for fast food inventions, but for classics.

When it debuted in 1967, it was so memorable that it earned a currency comparison nickname: The Big Mac index.

McDonald's all-American persona has worked for decades. It's also interesting to watch how it's altered as people's demands have changed

as how it responded to "Super Size Me's" 2004 criticism.
McDonald's customers want healthier and plant-based choices.

McDonald's started testing the McPlant in 2021 as part of a three-year collaboration with Beyond Meat (BYND).

It began with tests in Irving and Carrollton, Texas, Cedar Falls, Iowa, Jennings and Lake Charles, La., and El Segundo and Manhattan Beach, Calif.